What is Social Media(SM)?
Let’s see what people are saying about social media-
Social media is a computer-mediated technology that facilitates the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Wikipedia
SM refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Instagram, Snapchat, YouTube and Vimeo accounts. Tufts University
How social media is different from others
SM is more influential than other forms of “traditional” communication when it comes to spreading your message. To explain, reviews from trusted resources have a value 12.85 times greater than paid media (broadcast, radio, tv, newspaper and other types of traditional advertising).
Digital platforms like web, mobile devices, and social media platforms currently have the highest effectiveness among various marketing channels in terms of overall, weighted value (contemplative of the market’s perceived trust, and reach and amplification capability of various communication channels).
This is especially true compared to more “traditional” channels such as radio, TV and printed materials like news papers, magazines.
How it is different from others?
Unlike largely “fixed,” static media such as print and radio, the mechanisms by which digital messages are delivered and the context within which individual [thrive_lead_lock id=’542′]Hidden Content[/thrive_lead_lock]members of the market receive these messages is constantly in-flux.
SM is real and is 24×7
Brands have always been building relationships in real-time – even while the CEO/COO/CFO or other designated company’s spokesperson was off the clock. People have spread valuable WOM(word of mouth) messages at parties and discussed shop on the back nine of a golf course [thrive_2step id=’552′]Sign up[/thrive_2step] for generations.
Forms of internet marketing
- Social media
- PPC (pay per click advertising)
- SEO (search engine optimization)
- Display advertising
- E- mail marketing
- Affiliate marketing