Keywords are very important when it comes to rank your web pages either organically(through SEO) or inorganically(through PPC-Adwords) and having knowledge of keywords types will put you forward in gaining visibility on search engines.
In fact, the first and foremost step once you create your website or get it created by the professional developer is to define your keywords.
Defining keywords for all your webpages will help users in finding your products & services easily.
So we have to define various types of keywords including primary and secondary keywords for our website.
So let’s see the various Keywords Types .
TYPES OF KEYWORDS
High search Keywords
|Low search Keywords|
|High competition Keywords||Low competition Keywords|
|Long tail Keywords||Short tail Keywords|
|Seasonal Keywords||Money Keywords|
|Mis-spelt Keywords||Exact Match Keywords|
|Broad Match Keywords||
Phrase Match Keywords
Now since we have been introduced to various keywords types let us understand them in detail:
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Primary Keywords: Primary keywords are those keywords which define the nature of your business. For e.g. Real Estate, Apparel. Pizza.
Secondary Keywords: Secondary keywords are those keywords which define the product and services of your business. For E.G. Buy and rent property, Buy shirt online, Buy Pizza online.
High search Keywords: High search keywords are those keywords which have average monthly searches above 1000 on Google keyword planner tool.
Low search Keywords: Low search keywords are those keywords which have average monthly searches less than 100 on Google keyword planner tool
High competition Keywords: High Competition keywords are those keywords which have search engine result of more than 20,00,000(i.e. a search result of 20,00,000 webpages)
Low competition Keywords: Low Competition keywords are those keywords which have search engine result of less than 20,00,000 (search result of 20,00,000 webpages)
Seasonal Keywords: Seasonal keywords are those keywords which are searched during certain period of time(festivals). For e.g. keywords searched during Christmas, New Year, etc.
Money Keywords: Money keywords are those keywords which gives you more conversion in terms of leads/revenue.
Mis-spelt Keywords: Mis-spelt keywords are those keywords which gives you the desired result even if the user has entered the keyword spelling (on which your are ranking your webpage) wrong.
For E.G. if someone wants to search for AMAZON and has entered keyword AMAJON
Long tail Keywords : Long tail keywords are those keywords which contains more than three words. For e.g. Buy shoes online in India, How to prepare chocolate cake, Top 10 SEO software’s etc.
Short tail Keywords: Short tail keywords are those keywords which contains one or two words at the max. For e.g. shoes, Buy shoes, Snapdeal
Broad Match Keywords: Broad match keywords are those keywords which gives the desired result even if the search term is synonyms, mis-spelt, close variations.
For e.g. “Women’s Hat” can be searched as Buy ladies hats. By default all the keywords are broad match
Exact Match Keywords: Exact match keywords are those keywords which gives the desired result even if the words are reordered.
The condition is that reordering should not change the meaning.
For e.g. [Women’s Hat] can be searched as Hats for women. The symbol for Exact Match Keywords is [Keyword]
Phrase Match Keywords: Phrase match keywords are those keywords which gives the desired result even if therean is addition of words before or after the keyword.
You won’t get the desired result, however, if a word is added to the middle of the phrase, or if words in the phrase are reordered in any way.
For e.g. For e.g. “Women’s Hat” can be searched as Buy women’s hat. The symbol of Phrase Matched Keywords is “Keyword”
Negative Keywords: Negative keywords are those keywords on which you don’t want to rank your webpage or on which you don’t want to show your ads.
You Can read my blog Keyword Planning Steps if you are looking forward to shortlist keywords for your business.