What are Backlinks
What are Backlinks? Some definition
- Backlinks are links to your website from another place on the internet. They are also known as inbound links or incoming links .
- Backlinks are extremely useful to search engines, because they give a good indication that a website is popular. Another website adding a link to you is essentially a vote for your website, as it shows their customers that they think your site is worth visiting.
Search engines will consider the quality of backlinks when indexing and ranking a website. A good backlink should have almost all of the following attributes:
The source should be a reputed one
- If a website is very popular, is highly relevant to the keyword that is being searched and is generally considered to be reliable and trustworthy, then links provided by that site will be viewed positively by visitors and search engines.
Relevance is key
- Links added to pages which are irrelevant to your website content will be viewed as spam by search engines and penalized in the rankings. This is to deter people who try to ‘cheat the system’ by placing large numbers of links around the web in the hope of unfairly gaining visitors – a form of ‘black hat SEO’.
The anchor text should be a relevant keyword
- Link text, or anchor text, is the visible link on the screen. Ideally, this text should be a strong keyword, as this clearly shows visitors and crawlers what the link is about and therefore its relevance to a search term. For example, if I wanted to link to Google, I could do so by writing google.co.uk, but this wouldn’t indicate what the link was about or if it was relevant unless you were already aware of the website. A strong backlink should be a relevant, keyword – the link (www.google.co.uk) in the above example would be far more successful if my anchor text was search engine.
Your own website should be of good quality
- Strong backlinks are no good to you if your website isn’t helpful to visitors who arrive there. Ensure all your webpages are easy to navigate and filled with relevant keywords and content – even if a site receives a lot of visitors to its homepage, if they are not finding what they need and clicking through to other pages on your site, this may also harm your search engine ranking.
- Understanding how to use backlinks to leverage your visibility in search engines is a crucial element of SEO.
Types of Backlinks
There are majorly two types of Backlinks – Dofollow and Nofollow links
A doFollow links are links that are counted as score (points), pushing SEO link juice and boosting the page rank of the linked-to sites, helping that website go higher in the SERPs as a result.
<a rel=”do follow” href= “http://abc.com”> click here </a>
A no follow link is a link that does not have a value in the page’s favor, it does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No follow links does not get any favor. Theirs is a sad and lonely life.
<a rel=”no follow” href= “http://abc.com”> click here </a>