Three most important SEO Metrics
May 27, 2020
SEO metrics for boosting your ranking
To rank high organically on the Search engine, you should have a strong SEO strategy in place.
You should include LSI Keywords, Breadcrumbs, and Schema markup in your SEO strategy.
Your content needs to be of high quality and it should be useful to your visitors.
There are more than 200 parameters on which one has to do SEO. SEO is a way to rank your webpage on page 1 of SERP.
SERP (search engine result page) is a page where Google displays the result when a visitor searches for a keyword.
SERP contains 2 types of results – one is inorganic which are Ads and displays on the top of the page. These are also known as search ads.
And other is the organic result which displays just below the inorganic result. This is also known as SEO snippets.
In order to rank high on SERP, two types of SEO is done – one is on-page SEO and the other is Off-page SEO.
On-Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
It refers to both the content and HTML source code of a page that can be optimized.
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Under On-page SEO, you have to optimize your website’s webpages on various factors.
These factors are Keyword planning, keyword placements, meta tags creation, creating a sitemap, uploading a sitemap, etc.
Off-Page SEO
“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines
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Off-page SEO metrics include getting backlinks from third party websites, improving your domain authority (DA), link building, forum posting, social bookmarking, and many more.
Under on-page SEO, there are three most important metrics that website publishers should do in order to rank high on SERP:
- Including LSI Keywords in their articles or posts.
- Implementing breadcrumbs on their websites.
- Adding schema markup to the webpages of their website.
Now let us understand each metrics in detail.
SEO Metrics 1: LSI Keywords
LSI keywords or latent semantic indexing is a system search engine’s crawlers use to analyze the other words publishers use to correlate their topics.
Latent semantic indexing (LSI) keywords are essentially keywords that are semantically related to your main keyword, used in a search query.
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In nutshell, LSI keywords are keywords that are related to the main keyword.
In the SEO context, they are the keywords that we should be using in our content to help search engines understand our content better.
To find out your LSI keywords, you can use Google or you can use paid tools like :
- Soutmeloud.com
- keywordkegg.com
- Lsigraph.com
Find out your LSI keywords through google:
Just enter your main keyword in Google search and note down all the keywords “google-predict” displays.
You will see some words in bold, those words are your LSI keywords. Select these words and add them to your content.
If you feel that these words are not sufficient, then search for more keywords which Google displays in the search result
Watch on You Tube: https://www.youtube.com/watch?v=i4c_HvL7vuo&t=213s
Now place these keywords in your content so that the main topic of your content is clear to search engines.
SEO Metrics 2: Breadcrumbs
Breadcrumbs are an important metric in SEO. It’s like a horizontal map on a website showing a visitor it’s exact location on the website.
Breadcrumbs are links that allow a user to track their path from the page they are currently viewing to the home page of your website.
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You can also call it a navigational link, as it will give you a way to navigate easily on the website.
Listen on You Tube: https://youtu.be/tppa-k-DHxE
Breadcrumbs in SEO enhances the user’s experience.
No one wants to be lost, and with breadcrumbs on the website, visitors will know exactly where they are at present.
Even Google also loves breadcrumbs. It gives Google a way to figure out what is the structure of your website
It also reduces bounce rates as you are giving your visitors an alternate way to browse your website.
If you are using WordPress then you can use plugins to install breadcrumbs on your website.
Plugins like Yoast SEO and Breadcrumbs NavXT are the best plugins to use on your website.
SEO Metrics 3: Schema Markup
The Schema markup is a code that is placed on the website so that the search engine can display more informative data to visitors.
Schema tells the search engines what your data means, not just what it says. The content on your website gets indexed and returned in search results
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It is like a rich snippet that contains information like logo, phone number, images, author, description, keyword,etc.
You can check the source code of a webpage to see whether the schema is there on the webpage or not?
In order to add Schema markup in your websites, you can use plugins, if your website is a WordPress website.
I am using Schema: All In One Schema Rich Snippets plugin on my website and it’s working fine.
For websites built on C++, Java, Python, PHP, and other languages, the code can be added with schema.org.
These code has to be added manually in the head of the page, or inline with HTML (HyperText Markup Language).
Common types of Schema
Some most common types of schema markup that publisher’s use, are :
- Item review
- Recipe
- Person
- Event
- Product
- Software application
- Video
- Article
- Service
These three metrics are the lifeline of any SEO strategy and implementing it in our content will improve our SEO ranking.
